Certification Marketing Kit

All users of Food Alliance branded products and materials should be familiar with the concepts and rules related to their appropriate and best use.

• Start with the Food Alliance Handbook (PDF)
  Refer to Sections 2 and 4 of the Handbook for guidance on how to use your Food Alliance certification.
• Get the Food Alliance Certified Product & Operation Seals and post them on your website with a link back to foodalliance.org.
• Educate your customers about your Food Alliance Certified products using the materials and resources below.
• Invite your retail, restaurant, and commercial customers to declare their support of sustainability by becoming Food Alliance Supply Chain Allies.
  

Print Materials

Additional Resources

• Food Alliance Flier (PDF)
  
• Point-of-sale template for retail locations (PDF)
• "What's Food Alliance?" point-of-sale postcards (PDF)
  
• Certification brochure for food businesses seeking certification (PDF)
• Food Alliance Certification slide show (PDF)

Sample press releases/announcements

• New Certified Product Announcement
• New Certified Producer Announcement
• New Certified Handler Announcement 

When marketing your Food Alliance Certified seal, please remember:

1. All custom use of Food Alliance Certified operation and product seals must be submitted to Food Alliance for review and approval before production and distribution.
2. Any use of the seals must meet color and size specifications listed under “Technical Specifications" in the Food Alliance Handbook.
   
3. The Certified product certification seals are for products and product descriptions only.
4. Failure to seek approval for use of Food Alliance brand collateral may be grounds for suspension or revocation of certification.

Please contact Food Alliance’s Marketing Manager to request  print resolution copies of  Food Alliance Certified seals, to request approval of usage, to report any use of Food Alliance brand collateral that you consider questionable, or to order bulk quantities of printed marketing materials: