Using Your Handler Certification

Food Alliance certification is best understood as a tool that supports your branding, marketing and sales -- but the value of any tool depends on how well you use it.

Some businesses use the seal on product packaging as part of a high-profile claim to appeal to consumers, supported by other promotional and educational materials.

Others focus on promoting their own brand, and allow certification to work in the background, as a proof point and source of additional information on their claims.

A decade of experience tells us that businesses benefit most from Food Alliance certification when they:

Update materials

• Incorporate the Food Alliance Certified seal and information about the certification into your product labeling and packaging.
• Update your web site, brochures, point-of-sale and other marketing materials to highlight claims supported by Food Alliance  certification.

Educate constituents

• Announce your certification to your customers, to your industry, to community stakeholders, and to consumer and trade press.
• Communicate how certification supports your efforts to market and sell high quality, differentiated products.
• Inform your employees about your company's commitment to social and environmental responsibility, and the standards your company has met to earn Food Alliance certification.

Identify potential customers

• Contact Food Alliance Supply Chain Allies that currently purchase and actively seek more socially and environmentally responsible products.

Sustain the message

• Continue to inform and educate customers and the community about the added value  your company offers with independent, third-party certification for sustainable practices. 

Learn how others are using Food Alliance certification

Visit our resource center for tools to help you make the most of Food Alliance certification.