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Using Your Certification
Food Alliance certification is best understood as a tool that supports your branding, marketing and sales -- but the value of any tool depends on how well you use it.
Some businesses use the seal on product packaging as part of a high-profile claim to appeal to consumers, supported by other promotional and educational materials.
Others focus on promoting their own brand, and allow certification to work in the background, as a proof point and source of additional information on their claims.
A decade of experience tells us that businesses benefit most from Food Alliance certification when they:
Update materials- Incorporate the Food Alliance Certified seal and information about the certification into your product labeling and packaging.
- Update your web site, brochures, point-of-sale and other marketing materials to highlight claims supported by Food Alliance certification.
Educate constituents
- Announce your certification to your customers, to your industry, to community stakeholders, and to consumer and trade press.
- Communicate how certification supports your efforts to market and sell high quality, differentiated products.
- Inform your employees about your company's commitment to social and environmental responsibility, and the standards your company has met to earn Food Alliance certification.
Reach out
- Use Food Alliance's online database to identify potential customers who have already signaled their interest in more socially and environmentally responsible products.
Sustain the message
- Continue to inform and educate customers and the community about the added value your company offers with independent, third-party certification for sustainable practices.
Learn how others use Food Alliance certification:
Visit our resource center for tools to help make the most of Food Alliance certification.
